Over 500 hair and beauty salon owners recently traveled to Dublin, Ireland, for the Salon Owners Summit, one of Europe’s leading Hair and Beauty Business events.
Phorest Salon Software heralded 2020 by hosting its 6th annual Salon Owners Summit in Dublin, Ireland, this year attracting an International audience of over 500 Salon and Spa Owners from across the UK, Ireland, US, Canada, Australia and Germany.
A 2020 Vision for your Salon
The summit is designed as an educational platform, aiming to offer salon owners the latest insights and tools to help salons reach their maximum potential. This year’s theme was ‘Create a 2020 Vision for your Salon’. The two-day programme began with Inside Phorest – The Future of Technology for the Salon Industry. This looked at all things tech and gave attendees the opportunity to get the latest insights from the Product and Development team and got a glimpse into where Phorest will take them throughout 2020. The day also included a special guest speaker from Instagram’s European Headquarters & a live podcast recording of Phorest FM. The day concluded with the official Salon Owners Summit pre-party, giving guests the chance to network ahead of the Summit itself.
Technology but with Personal Connection
Day two saw a line-up of 10 guest speakers who shared a wealth of knowledge and experience from both the hair and beauty industry. CEO of Phorest Ronan Perceval drew on a few examples of how technology has transformed the way we work in the Hair and Beauty industry in the past decade – things like online bookings, apps and social media. However, he went on to underline the important competitive edge the salon industry has in this technology-dependent age. “Salons and spas are one of the very few spaces that still provide that personal connection,” he commented. “This personal touch can also be used to create highly successful and effective marketing campaigns which will in turn help to get more clients into the salon more often. So although technology is undoubtedly important, it’s the relationship builders themselves who will drive the success of the business; the technology we provide is merely a tool to help you succeed.”
Guest Speakers
- Marcus Allen, the man behind the incredible growth of Urban Retreat in London’s Harrods.
- Pamela Laird, owner of Moxi Loves and finalist of the UK Apprentice.
- Jamie Dana, hairdresser and educator.
- Ken Picton, President of the ‘Fellowship of British Hairdressing’ and owner of the multi award winning Ken Picton Salon in Cardiff
- Stefanie Jackson, Salon Owner & Generational Leadership Expert
- Millie Kendall, CEO of British Beauty Council & Retail Maven
- Christophe Robin, Celebrity Colourist & Product Innovator
- Kristian Tognini, Director of liloffthetop education & Product Innovator
- Phil Jackson, Salon Owner & Consultant
- Ryan Power, Beauty Business Coach & Numbers Driven Marketing Geek
Phorest is a cloud-based salon software designed to assist with day-to-day business driving new business and generating referrals.
For more information, visit https://www.phorest.com
