The recent edition of MCB by BS in Paris saw enhanced participation from both French and international brands, all of which enjoyed benefitting from an audience of highly professional trade visitors, including some of our industry’s most active global distributors.
Dancoly Cosmetics Group France was one of the exhibitors which enjoyed the high level of positivity which inspired numerous fruitful business meetings.
“We were invited by the French Cosmetic Industry Association to participate in Le Mondial Coiffure Beauté (MCB) in Paris at Expo Porte de Versailles from 12 to 14 October,” commented their spokesperson.“We found this edition more valuable to us than ever, thanks to its uniquely attractive position as France’s leading trade fair for our industry. MCB by BS hosts some of the most iconic international hairdressing competitions, such as ‘Hairworld in Paris’, which is considered the equivalent of the Olympic Games for the hairdressing industry. Each year the competition attracts top hairdressers from dozens of countries around the world who challenge each other to become the world’s number one hairdresser of the year.
Dancoly Cosmetics Group France is proud to be an exhibitor at such a prestigious event, MCB Paris is one of the few events in the world where most of the top professional hair brands such as L’Oréal, Wella and Schwarzkopf all appear at the same time.
This year our booth showcased our top two brands DANCOLY ANGEL & VIESO. Our brand-new formulations are a perfect combination of natural plant essential oil from the South of Provence and the natural romantic hair fashion trend from the North of Paris. This unique concept and our products are deeply loved by professional hairdressers from all over the world”.
