The pandemic is forcing trade fairs to schedule their events in Autumn 2021, in the hope that the global situation will improve and international travel will somehow get easier.
Subsequently, the exhibition is becoming really crowded, and in many cases, exhibitors and visitors may have to choose which fair to attend. In a spirit of co-operation, organizers such as those of Cosmoprof Worldwide Bologna and MCB by Beauté Selection Paris, have been searching for a solution. In September, participants will be able to follow both events. MCB by BS will take place from 4th to 6th September in Paris Porte de Versaille; then from 10th to 13th September hairdressers and operators will be able to follow the 53rd Edition of Cosmoprof in Bologna. For the first time, these two events will take place in September and this requires synergy, so as to prevent one from hindering the other.
“Cosmoprof Worldwide Bologna is a global event where all stakeholders from more than 150 countries meet every year to discover what’s new for all cosmetics industry segments,” commented Enrico Zannini, General Manager BolognaFiere Cosmoprof, on the matter. “To grant for a performing event, we decided to reschedule the show from 9 to 13 September. We listened to our exhibitors, associations, and institutions, which were worried about the pandemic’s uncertainty: Cosmoprof needs better conditions to meet the great expectations of companies and attendees visiting Bologna from all over the world.” Christophe Gabreau, CEO Standing Events, organizer of MCB by Beauté Sélection, added: “With the last edition setting new records, attracting 50,000 visitors from more than 85 countries, 450 international brands from more than 40 countries on nearly 45,000 M2 of exhibition space, the MCB by BS Paris show constitutes each year in September an unmissable event and a prestigious showcase for companies in the sector to connect with the market and new customer segments, present and take stock of innovations and trends. After the year 2020, strongly affected by the global pandemic crisis, the year 2021 will be synonymous with meetings and new projects. The MCB by BS Paris returns from September 4 to 6, 2021, an ideal date for manufacturers and players in the sector to take advantage of the looming economic recovery. The prestige of this event in Paris, the world capital of creativity and innovation in the hairdressing and beauty sector, the program with French hairstyle trends with a strong international influence, and the best emerging talents from 5 continents, will be at this meeting place for the most influential companies and visitors eager for discussion and business”.
Asked about special initiatives of the 2021 editions Enrico Zannini commented: “We aim to grant a performing business experience to all stakeholders attending the next edition of Cosmoprof Worldwide Bologna. The exhibition will be the best stage where to discover what is the future of the beauty industry. Cosmoprof will be the restart for the sector, and we want our whole community to play an active role in creating a more inclusive show, where hairstylists and professionals can find suggestions and ideas to develop their business. Our companies will present the most inspiring launches and trends, and we will increase the number of live demos and exhibitions, with the most creative and innovative talents in the hair sector.” While Christophe Gabreau concluded: “The MCB by BS organization is active in supporting the economy of the beauty industry, with accompanying actions towards the community of hairdressing and beauty professionals which has nearly 160,000 members around the world and 6,000 industrialists. The MCB by BS show will allow professionals to identify with these new needs and new aspirations, and prepare for the challenges of the future of beauty, in 2021 and beyond, in an increasingly competitive environment. An adapted qualifying content program, linking through qualified meetings during the MCB by BS Paris edition in September, and which will be found at the Beauté Sélection Lyon edition in November, will promote new business opportunities.”
