Brazil made a bold statement on the international beauty stage during Cosmoprof Worldwide Bologna 2025, one of Europe’s premier cosmetics trade fairs, held from the 20th to the 23rd March.
With a record 62 participating companies, the Beautycare Brazil internationalisation project, led by ABIHPEC (Brazilian Association of the Cosmetics, Toiletry and Fragrances Industry) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), reported nearly US$5 million in business during the event. Over the next 12 months, the project expects to close almost US$33 million in deals.
The Brazilian pavilion attracted buyers and distributors from across the globe, showcasing the country’s vast biodiversity and cutting-edge cosmetic innovations. The presence of key Brazilian representatives, including Tiago Milani (International Business Manager at ABIHPEC and representative of Beautycare Brazil.), Mr. Hadil da Rocha Vianna (Consul General of Brazil in Milan), and Luiz Maria Pio Corrêa (Deputy Consul General), highlighted the event’s strategic importance for Brazil’s global beauty ambitions.
“These numbers are the result of both the work of Beautycare Brazil and Brazilian companies, which are always at the forefront and seeking innovation,” said Tiago Milani. “Brazil’s abundant supply of ingredients—especially from the Amazon—and our national passion for personal care make us a major player in the global cosmetics market.”
A New Format for a Diverse Market
This year’s Brazilian exhibition adopted a new format, organizing the 62 companies into four distinct marketing focuses: Professionals, Retail, Outsourcing, and Green Zone. This segmentation reflected the diversity of Brazil’s beauty industry, improved buyer navigation and targeted business matchmaking at the fair.
From sustainable, Amazon-based ingredients to advanced haircare and skincare technologies, Brazil’s pavilion became a hotspot for innovation and eco-conscious solutions, aligning with global trends in natural and responsible beauty.
About Beautycare Brazil
Beautycare Brazil is a sectoral project born from the partnership between ABIHPEC and ApexBrasil in the early 2000s. Its mission is to drive the internationalization of the Brazilian Cosmetics, Toiletry, and Fragrances (HPPC) sector, expanding exports and global influence. The project supports companies across the HPPC value chain, including finished goods, ingredients, packaging, and services. Learn more at: www.beautycarebrazil.org.br.
About ABIHPEC and ApexBrasil
ABIHPEC is the voice of Brazil’s beauty industry, representing companies nationwide and advocating for innovation, competitiveness, and ethical growth in the sector. More info: www.abihpec.org.br.
ApexBrasil, the Brazilian Trade and Investment Promotion Agency, promotes Brazilian exports and attracts foreign investment to strategic sectors of the economy. From trade missions to international fairs like Cosmoprof, ApexBrasil helps boost Brazilian brands’ global visibility and market access.
Caption (right to left): Tiago Milani, International Business Manager at ABIHPEC; Luiz Maria Pio Corrêa, Deputy Consul General of Brazil in Milan; Mr. Hadil da Rocha Vianna, Consul General of Brazil in Milan; Gueisa Silvério, Director of Market & Business Intelligence at ABIHPEC and Marcus Vinícius de Menezes, Honorary Consul of Brazil in Bologna.
