Beautycare Brazil projects that exports grew by 34.5% in the 1st quarter of 2022, with hair products staying in the top spot.
Beautycare Brazil, the Internationalization Project of the Brazilian Cosmetics, Toiletries and Fragrances Industry, scored a 34.5% growth in exports in the first four months of 2022. The performance totals a turnover of $52.43 million which represents 21.3% of the Hair & Beauty sector’s exports as a whole.
Developed by ABIHPEC (Brazilian Association of the Cosmetic, Toiletries and Fragrances Industry) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), the Beautycare Brazil project featured 54 exporting companies, which together sold over 100 products to 99 destinations worldwide, with Argentina being the main target market.
In April alone, Beautycare Brazil exported $11.65 million, equal to a 53.4% increase compared to the same period last year. In the same month, 13 new companies joined the project, adding up to a total of 66 participating companies. Hair products remain the leaders in exports of finished products.
Gueisa Silvério, International Business Manager of ABIHPEC, commented: “The figures demonstrate the strength of Brazilian CT&F products and of our industries that, even in light of numerous challenges, such as unavailability and high costs of international freight, ended the period with significant growth in results compared to the previous year.”
About Beautycare Brazil
Created in the 2000s, the Beautycare Brazil sectoral project aims to promote, facilitate and accelerate the internationalization process of companies in the CT&F sector and its correlates, its main objective is to leverage the growth of exports of products and services that involve the supply chain value of the CT&F sector.
About ABIHPEC
The Brazilian Association of the Cosmetic, Toiletries and Fragrances Industry (ABIHPEC) is a private entity whose purpose is to represent, at the domestic and international level, companies of all sizes operating in this sector and installed across Brazil while promoting and defending their legitimate interests, through actions and instruments that contribute to their development, seeking to foster competitiveness, credibility, ethics and the continuous evolution of the entire production chain. More information: www.abihpec.org.br.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade shows and visits by foreign buyers and opinion makers to learn more about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.
