The global beauty industry is thriving like never before, with its market value projected to exceed €612.8 billion by 2025. Amid this extraordinary growth, Cosmoprof Worldwide Bologna 2025, scheduled from March 20 to 23, 2025, is set to reinforce its standing as the world’s premier beauty industry event.
Building on the resounding success of its previous edition, which drew over 248,500 attendees from 150 countries and featured 3,012 exhibitors, the event is ready to deliver an even more innovative and comprehensive experience. With its expanded layout, cutting-edge initiatives, and emphasis on sustainability, Cosmoprof promises to reflect the industry’s current trends and shape its future.
A Fresh Look for a Growing Industry
The 56th edition of Cosmoprof Worldwide Bologna marks a transformative moment for the event, with a revamped exhibition layout designed to enhance the attendee experience and spotlight evolving market segments. This new organization underscores Cosmoprof’s commitment to adaptability and growth.
- Cosmopack: Hall 19 will now exclusively host supply chain innovators, focusing on process and packaging machinery, offering an expanded showcase for industry leaders.
- Cosmo Perfumery & Cosmetics: Hall 26 will feature skincare and makeup brands, while Hall 36 will become the centre for fragrances and personal care products, ensuring an intuitive and focused experience.
- Cosmo Hair Nail & Beauty Salon: Major updates are in store, with new sections designed to meet the diverse needs of the professional beauty community. The Professional Nail Avenue in the Mall, adjacent to the Beauty Salon Halls, will cater to nail-focused companies seeking B2B opportunities. Meanwhile, Nailworld in Hall 35 remains a hub for brands targeting direct sales alongside Cosmoshop for beauty products and equipment. The Barber area, an enduring favourite, will continue to offer specialized products and networking opportunities.
- Country Pavilions: International exhibitors from countries like Australia, Japan, and the United States will now occupy Hall 22, improving connectivity to other pavilions.
- Green & Organic: Natural and organic beauty takes the spotlight in the mezzanine between Halls 21 and 22 under the “Sana Beauty” banner, complemented by dedicated events for herbal cosmetics.
Exclusive Buyer Lounges will be strategically positioned throughout the event to support meaningful interactions and business opportunities. Halls 14 and 36 will cater to distinct market segments, with Cosmoprime in Hall 14 serving the premium and prestige market, while Hall 36 focuses on the mass-market Cosmetics & Toiletries segment. Hairstyling professionals will find their networking hub at the Hair Lounge in Hall 37. At the same time, the Group for Natural and Herbal-Based Cosmetics from Cosmetica Italia will host its dedicated lounge in the mezzanine between Halls 21 and 22, emphasizing the growing importance of herbal cosmetics.
Sustainability: Leading the Conversation
As sustainability becomes a central pillar of business strategy, Cosmoprof Worldwide Bologna 2025 offers a unique platform for exploring this essential trend. Sustainability isn’t just a buzzword at this event—it’s woven into its fabric, with dedicated zones and initiatives designed to inspire actionable change.
The Ingredients Zone in Hall 20 will spotlight innovations in green chemistry and biotechnology, showcasing raw materials and active ingredients that minimize environmental impact while benefiting biodiversity. At the same time, the Beauty Tech area in Hall 14 will highlight how technology is transforming the industry with eco-friendly solutions, from virtual try-ons to smarter supply chains.
Cosmoprof has long championed sustainable practices, and in 2025, it will go even further by showcasing brands and technologies that align with consumer demand for transparency and responsibility.
A Global Platform for Industry Stakeholders
Cosmoprof Worldwide Bologna 2025 continues solidifying its role as a vital hub for global beauty industry stakeholders. This year’s edition also emphasizes tailored business opportunities, offering matchmaking tools and personalized consulting to support diverse distribution channels and drive industry growth.
With strong backing from the Italian Ministry of Foreign Affairs and International Cooperation and the ITA – Italian Trade Agency, the event ensures robust international representation. ITA’s global network will amplify media visibility and facilitate the participation of buyers, retailers, and distributors from 66 countries, with special attention to the United States, Africa, and the Gulf and Middle East regions. Additionally, collaborations with Cosmetica Italia – The Personal Care Association will underscore the excellence of “Beauty Made in Italy,” helping to advance export strategies and reinforce Italy’s leadership in the global cosmetics market.
Leading Trends and Expanding Horizons
Cosmoprof Worldwide Bologna serves as a window into the future of beauty. Shifting consumer behaviour and emerging markets are reshaping the industry, with demand for wellness-focused and inclusive products at an all-time high.
- Pro-aging, not anti-aging: Reflecting a cultural shift, the beauty industry now emphasizes longevity and self-acceptance. Brands are offering products that enhance natural beauty and support healthy lifestyles.
- Emerging markets rise: Africa, the Middle East, and Southeast Asia are gaining prominence, driving diversity in product offerings. Local traditions, cultural values, and regional-specific needs are taking centre stage as global brands adapt to these growing markets.
- Fragrance innovation: Neuroscience and aromatherapy-inspired collections are becoming key drivers in the fragrance sector, aligning with consumer interest in mindfulness and emotional well-being.
By aligning with these trends, Cosmoprof positions itself as a must-visit event for anyone looking to stay ahead in the fast-paced beauty world.
Unmissable Events and New Highlights
One of the defining features of Cosmoprof is its rich program of special initiatives and events that provide attendees with inspiration, insights, and networking opportunities.
- CosmoTalks: An extensive program of roundtables featuring industry experts covering market trends, sustainability, and consumer behaviour. Prestigious partners like BEAUTYSTREAMS, Euromonitor, and Nelly Rodi have confirmed their participation. These discussions delve into critical topics such as sustainability, consumer behaviour, and emerging market trends, equipping attendees with actionable knowledge to navigate the rapidly evolving beauty landscape.
- BEAUTY Stars Awards: A new addition for 2025, this platform celebrates creativity and professionalism in the beauty sector. From spas to individual beauticians, this award honours the industry’s best and brightest, with the ceremony set for Thursday, March 20.
- On Hair and On Hair Education: Creativity and technical training for hairstylists take centre stage, with live demonstrations and educational sessions designed to inspire and inform. Scheduled for Sunday, March 23, these sessions promise live demonstrations and in-depth training, showcasing the latest techniques and trends in hairstyling.
- Cosmoprof & Cosmopack Awards: These prestigious awards remain a cornerstone of the event, highlighting innovation across 17 categories. Winners will be announced at a dedicated ceremony on Friday, March 21, and a CosmoTrends Report curated by BEAUTYSTREAMS will spotlight the most influential trends emerging from the awards.
Additional features like the World Massage Meeting and live product demonstrations ensure there is something for every attendee, whether they are focused on the supply chain or salon services.
Cosmoprof Worldwide Bologna: A Driver of Beauty’s Future
Cosmoprof Worldwide Bologna 2025 is more than just a trade show—it’s a celebration of the beauty industry’s resilience, creativity, and commitment to progress.
Projections from Euromonitor International reveal that the industry will grow by 8% annually, driven by consumer interest in innovative and sustainable products. Cosmoprof reflects this dynamism, bringing together stakeholders from 66 countries, with strong representation from the United States, Africa, and the Middle East.
“This year, Cosmoprof events worldwide have achieved outstanding results,” said Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “Thanks to the support of our exhibitors and the trust of professionals worldwide, we have achieved significant revenues, enabling us to pursue new collaborations and investments.”
Through these initiatives, Cosmoprof Bologna continues to affirm its commitment to driving innovation and excellence within the beauty industry, setting a global standard for future-forward events.
Mark your calendars for March 20–23, 2025, and join the global beauty community in Bologna for a transformative experience that will shape the future of beauty.
