Cosmoprof Worldwide Bologna 2025 is set to reinforce its status as the premier global beauty industry event. From March 20 to 23, 2025, in Bologna, this edition is expected to welcome over 250,000 professionals and more than 3,000 companies from 65 countries, representing over 10,000 beauty brands. Recognised as a pivotal networking and business development platform, Cosmoprof is backed by Italy’s Ministry of Foreign Affairs, ICE – Italian Trade Agency, Cosmetica Italia, and other leading industry organisations. The event continues to play a vital role in bridging international markets and showcasing cutting-edge trends and innovations.
Exponential Growth and Sold-Out Exhibition Space
Cosmoprof 2025 has already achieved record-breaking success, with its entire exhibition space sold out weeks in advance—a 5.8% increase from the previous edition. The total exhibition area will exceed 170,000 square meters, emphasizing its global significance.
Exhibitor Breakdown:
- 56% from Europe
- 44% from non-European countries
- 22% from Italy
- 35% of exhibitors are new to Cosmoprof, showcasing its appeal as a launchpad for emerging beauty brands.
A Global Showcase: 29 Country Pavilions
Cosmoprof 2025 will feature 29 national pavilions, offering a comprehensive view of international beauty trends. Key markets include Australia, Brazil, China, South Korea, France, Japan, India, the UK, and the USA. New pavilions from California and Tunisia make their debut, highlighting the show’s growing international reach.
Italy’s Cosmetic Industry: A Global Leader in Beauty Exports
The Italian beauty industry remains a global powerhouse, with exports reaching nearly €7 billion from January to October 2024, reflecting a 10% growth from 2023.
Italy leads in makeup production with:
- 67% of Europe’s cosmetic products are made in Italy
- 55% of global makeup production
ICE and BolognaFiere: Strengthening Global Business Partnerships
ICE, in collaboration with BolognaFiere, is expanding international business networks by bringing in 180 top buyers from 80+ countries. Special emphasis is placed on high-growth markets such as Southeast Asia and Africa, where Italian brands are increasing their presence.
Key Highlights:
- Italy’s cosmetic exports reached €7 billion by October 2024, marking a 10% increase from the previous year.
- The country remains a global leader in makeup production, supplying 67% of products used in Europe and 55% worldwide.
- The Mattei Plan has helped ICE establish new offices in Kenya, Nigeria, and Senegal, strengthening its influence in Sub-Saharan Africa.
- A delegation of 180 foreign buyers will attend Cosmoprof 2025, fostering new global partnerships and expanding Italian cosmetic exports.
Lorenzo Galanti, General Director of ICE Agency, highlighted that the Italian cosmetics industry remains a benchmark for innovation and adaptability, reinforcing Italy’s role in shaping the global beauty market. The special focus is on high-growth markets like Southeast Asia and Africa, where Italian brands are expanding rapidly.
Gianpiero Calzolari, President of Bologna Fiere (left), Roberto Pissimiglia, Estetica Editor (center), Enrico Zannini, General Director of Cosmoprof Worldwide Bologna
Cosmetica Italia: Supporting the Growth of Italian Beauty
Cosmetica Italia, the National Association of Cosmetic Companies, will enhance business opportunities at Cosmoprof Worldwide Bologna through an installation in Block D of the Service Center, showcasing key initiatives and projects that promote Italian cosmetic excellence.
Benedetto Lavino, President of Cosmetica Italia, highlighted the association’s continuous efforts in collaboration with Cosmoprof to boost competitiveness and facilitate international expansion for its members. He emphasized that Italian cosmetic production is widely recognized for its innovation, high-quality standards, craftsmanship, flexibility, and creativity.
Key Insights:
- The sector’s exports are expected to generate a €4.6 billion trade surplus by the end of 2024, marking a 12.5% increase from 2023.
- The Italian cosmetics industry’s total revenue is projected to reach €16.5 billion, with nearly 50% of revenue driven by exports.
- The industry contributes 1.31% to Italy’s national GDP, demonstrating its significant economic impact.
- The long-standing partnership between BolognaFiere and government institutions has played a crucial role in strengthening Italy’s position as a leader in the global beauty industry.
Lavino reiterated that for over 50 years, this synergy has ensured that Cosmoprof remains the top international trade fair, supporting a thriving industry that drives both national and international markets..
Technology and Innovation: Transforming the Beauty Business
Ass the beauty industry continues to evolve, Cosmoprof 2025 is at the forefront of innovation, leveraging cutting-edge technology to enhance business opportunities on a global scale. One of its standout advancements is Cosmoprof My Match, a sophisticated B2B matchmaking platform designed to streamline networking and foster meaningful connections between industry professionals.
Beyond matchmaking, advanced CRM and marketing cloud tools have significantly expanded global engagement, driving a 12.4% increase in international participation. This surge is reflected in the growing presence of key markets, with North America up 16%, Europe 13.6%, the Middle East 20.4%, and Africa leading with an impressive 23.7% growth.
Further amplifying its global reach, Cosmoprof’s online ticketing system, launched in November, has already drawn registrants from 107 countries, underscoring the event’s role as a pivotal hub for beauty professionals worldwide.
Key Industry Segments and Special Features
Cosmopack: Innovations in the Beauty Supply Chain
Cosmopack, the premier event dedicated to the beauty supply chain, is set to welcome 596 exhibitors from 34 countries, showcasing the latest advancements in packaging, technology, and product development. This year’s edition promises a deep dive into innovation, featuring a specialized machinery area with over 90 companies presenting cutting-edge solutions. Attendees can explore new technologies in robotics, digital services, and logistics, offering transformative efficiencies for the industry.
Additionally, the fragrance sector continues to expand in Pavilion 20, spotlighting raw materials and scent innovations that are shaping the future of perfumery. Cosmopack stands at the forefront of industry evolution, providing a dynamic platform for networking and discovering the next wave of beauty supply chain advancements.
Cosmo Perfumery & Cosmetics: A Global Showcase
Representing 44% of the event, Cosmo Perfumery & Cosmetics will feature 1,300 exhibitors from 57 countries.
The redesigned layout includes:
- Skincare & makeup in Pavilion 26
- Fragrances & personal care in Pavilion 36
- Expanded Green & Organic sector in the Sana Beauty area (Mezzanine 21-22)
Cosmo Hair, Nail & Beauty Salon: A Professional Hub
The professional beauty sector will feature 1,000+ exhibitors from 46 countries.
Noteworthy additions include:
- Professional Nail Avenue, a dedicated B2B networking area.
- Nailworld (Pavilion 35) for direct product sales.
- Cosmoshop, offering hair and beauty equipment solutions.
- The Future of Beauty: Market Growth and Trends
The global beauty market continues to expand, with Euromonitor International forecasting:
- €568.2 billion industry value in 2024
- €612.8 billion by 2025, marking an 8% annual growth
Leading Beauty Markets
The global beauty industry continues to thrive, with the United States leading the market at an estimated €115.5 billion in 2024, reflecting a 5.2% growth. This upward trajectory is expected to push the U.S. beauty sector to €120.4 billion by 2025.
China remains the second-largest market, projected at €75.2 billion in 2024, with a 5% growth rate. Despite facing regulatory hurdles, China’s beauty industry remains resilient, fueled by digital retail expansion and a growing appetite for luxury and clean beauty brands.
Meanwhile, the Middle East, Africa, and Latin America are emerging as high-growth regions, with Africa particularly gaining momentum. Thanks to rapid demographic expansion and an increasingly affluent consumer base, the continent is poised to become a key player in the global beauty landscape.
Why Cosmoprof 2025 is a Must-Attend Event
Cosmoprof Worldwide Bologna 2025 is the only global event that unites all sectors of the beauty industry under one roof. With a newly optimised layout, cutting-edge business tools, and strong governmental and industry support, this edition is set to be the most dynamic yet.
For more information and to register, visit www.cosmoprof.com.
