Beautyworld Middle East, one of the largest international trade fairs for the hair, beauty & wellness industry will be held from October 30th – November 1st 2023 at the Dubai World Trade Centre.
According to economists, the MEA beauty & personal care market is projected to reach $47 billion by 2027, making it one of the most growing areas of the world. Beautyworld Middle East is playing a big role in this rapid growth and development of the industry, being one of the most influential and visited trade shows in the world.
Bringing together a global beauty community of over 50,000 industry attendees for a dynamic exchange of ideas, innovation, and collaboration, the 27th edition of the exhibition will champion the influence and opportunity for the business of beauty in the Middle East.
Last year’s Beautyworld Middle East was the most successful and best-attended edition in the event’s long 26-year history, this year’s event is bigger and bolder than ever, growing 20% in size welcoming over 1,600 exhibitors from around 60 countries, across various sectors including Supply Chain & Services, Fragrance, Cosmetics & Skincare, Beauty Tech, Personal Care & Hygiene, Hair, Nails and Salon Supplies and Clean + Conscious.
Among the most anticipated features are:
Front Row by Nazih Group is a crowd favourite stage that captures the spirit of Beautyworld Middle East. Featuring educational talks, demonstrations, and expert panels across the three-day show, attendees can enjoy an engaging and entertaining avant-garde setup showcasing the latest in hair, make-up, nails, and more.
‘Quintessence – the art of perfume‘ is the exclusive platform at Beautyworld Middle East devoted to niche fragrance. Some of the world’s most unique brands and creators will showcase their creations in this bespoke and luxurious environment.
The ‘Next in Beauty Conference’ offers an array of sessions that encompass market intelligence, emerging trends and revolutionary technologies reshaping the regional and global beauty sector. Panel sessions will discuss fresh viewpoints, new insights and advanced business strategies.
The prestigious Beautyworld Middle East Awards 2023 celebrates the very best of the beauty industry, from innovative products and cutting-edge technology to exceptional brands and talented individuals.
Hosted in opulent style at the Grand Hyatt Dubai, the winners’ announcements for the Beautyworld Middle East Awardsare taking place at the annual gala on October 31st. The awards will cap the second day of the fair for beauty, hair, fragrance and wellbeing.The third edition of the Beautyworld Middle East Awards received 540 entries from throughout the region, across 16 categories. It sets the stage for a grand celebration of the beauty industry’s finest achievements.
The awards programme recognizes and honours the hard work, creativity as well as the dedication of beauty professionals and brands that have made a significant impact in the region. The categories include the prestigious Hair Product of the Year and the eco-conscious Conscious Brand of the Year. Then there’s also the captivating Niche Fragrance of the Year. An expert panel of judges have assessed entries to curate the star-studded shortlist now revealed. Local brilliance shines brightly as ‘The Homegrown Brand of the Year’. This acknowledges the remarkable efforts of homegrown brands conceived and launched in the Middle East.
“It’s so important to acknowledge the achievements and innovations within the booming Middle Eastern beauty industry,” said Flyn Roberts, Portfolio Director at event organisers Messe Frankfurt Middle East. “The Beautyworld Middle East Awards are a way to showcase the work being done by established brands. These include L’Oréal, ghd and Lush Fresh Handmade Cosmetics but also recognise the emerging players and entrepreneurs”.
For more information, please visit the Beautyworld Middle East website.
