Color Wear is the natural evolution of the tone on tone concept, that is even more natural for a brand such as Alfaparf Milano, which makes change and innovation its trademarks. Thanks to its patented technology, this radically renewed formula stands out due to its gentleness on the hair allowing everyone to enhance and enjoy a new look. Free From Ammonia, MEA, PPD, Alcohol and Silicones. A Vegan formula.
ALFAPARF MILANO
@COSMOPROF WORLDWIDE BOLOGNA
PAV. 32 Stand A15 (March 13-16)
Introducing Alfaparf Milano
It is the leading brand of the Alfaparf Group
— The most widespread in the professional channel, and the best expression of innovation-oriented nature.
— Fifteen lines and over four hundred products.
Original formulas, selected raw materials and Research&development of products in their own dedicated laboratory. A process that include the state of the art of product improvement, accurate testing, and high standards production.
5 Concepts to Understand Alfaparf
– Create Color
Every second, across the 5 continents of the world, a woman leaves a hair salon wearing Alfaparf color.
A color that always exceeds her expectations.
How is that done? Every shade created, each reflection that it is enriched with, everything has been custom formulated; with the latest technology and with the typical Italian approach of doing things to perfection.
– Perfect Treatments
They are Masters at taking care of your hair
All types of hair; thirsty, curly, unruly, you name it. No matter what the issue is, Alfaparf can offer a solution. And while the treatments work taking care of the hair, women can relax, indulge in incredible textures and enjoy amazing fragrances.
– Build a Style
They offer what holds, fixes and messes up, to help people to be true to themselves. Because whether it is essential and chic or boldly unconventional, styling will help express personality and originality every day.
– Design Shape
The controversial category with a repetitive question: can a shape service truly be high performance and still respect the hair?
Alfaparf knows the answer is simple: sure it can.
Because their products work and, at the same time, they are safe
– Make Men Better
They provide real solutions for the fundamental grooming needs of contemporary men.
Because men are paying more and more attention to how they look and to the health of their hair, face and beard, and to do so they seek effective products, easy to understand and to use.
