The goal of LOOKNEWS is to enhance visibility, while reaching the brands participating in the project and enabling greater impact through the Salón Look digital channels.
Following the trend of recent months, Salón Look – the popular Madrid Beauty Trade Fair – is launching LOOKNEWS, a new digital communication tool from the International Image and Integral Aesthetics Exhibition to adapt to today’s challenges.
As is the case with other trade fairs, Salon Look has had to be reschedule until 2021 (22nd – 24th October). In the meantime, Ifema, the Spanish organiser of the event, has been looking for a profitable and viable way to offer a service to an industry that is still suffering from a lack of face-to-face opportunities to do business. By participating in LOOKNEWS, companies in the industry will get the opportunity to spread information and have an impact on the market, thanks to the digital communication tools and marketing platforms that Salón Look’s digital communication tools and marketing has to offer.
The event is to take place over an extended period over October and November 2020.
What Does LOOKNEWS Have to Offer?
The new platform focuses on being a development and support tool for the Beauty and Hair industries by expanding the visibility of brands participating in the project, while reaching a large Salón Look audience, which already represents a community of 100,000 professionals with nearly 600,000 page views (* data collected in September and November 2019), in addition to more than 65,000 followers on social media.
All the brands that have already confirmed, as well as those that are considering participating in the project, will enjoying an outstanding visibility on Salón Look’s digital platforms, in order to directly impact its real and potential audience.
Julia González, is Director of Salón Look and is committed to the campaign, through which she wants to support the brands that make it possible to hold the fair every year: “Let’s work together for the benefit of the industry. We are the main meeting point for the beauty industry in Spain. On this occasion we will meet virtually, and we would like to have everyone who is part of the Salón Look family to be there also. Our next edition will be in 2021.”
https://www.ifema.es/en/salonlook/news/look-lancer-looknews-digital-communication-tool-
