With global demand for Korean beauty showing no signs of slowing, COSMOBEAUTY SEOUL 2025 is cementing its role as a key barometer for the international beauty and personal care industry.
Taking place from May 28–30 at COEX in Samseong-dong, Seoul, the event celebrates its 39th edition with its biggest format yet, reflecting South Korea’s record-breaking $10 billion in cosmetics exports and growing influence as a global B2B beauty powerhouse. This year, the addition of government support has further expanded the scale of the show.
A Beauty Powerhouse in the Making: Korea’s Global Influence
K-Beauty has become a disruptive innovator in packaging, formulations, and consumer engagement. What began with dewy skin trends and BB creams has evolved into a broader, high-performing ecosystem of haircare, scalp treatments, vegan wellness, and tech-integrated beauty. Korean innovation now influences professional haircare lines from Milan to São Paulo, and COSMOBEAUTY SEOUL is the platform where these trends are born and scaled.
Massive Demand, Maximum Capacity: 2025 Sells Out Early
In a clear sign of industry confidence, all exhibitor slots were snapped up as early as October 2024, with over 400 companies on a waiting list. Responding to this exceptional demand, organisers expanded the show footprint to include lobby areas in addition to Hall A and Hall E, making room for 605 booths from 421 companies across 10 countries. The event expects to surpass last year’s attendance of 48,000 visitors—a testament to its clout as Asia’s leading beauty B2B exhibition.
An official from the organising team at Korea International Exhibition Co., Ltd. noted: “Thanks to the returning exhibitors who achieve practical results every year and the participation of new companies, booths were sold out at the fastest pace ever. We are working hard to prepare more companies to participate in the exhibition so that new products and technologies can be seen. In particular, we will be able to experience more diverse products firsthand this year as there are more new exhibitors and new products.”
Hair, Scalp & Everything In Between: What’s on Show
From professional-grade haircare and scalp treatment solutions to advanced inner beauty supplements, natural and organic product lines, and the latest in beauty tech and packaging, COSMOBEAUTY SEOUL covers the entire beauty spectrum. Pavilions from Poland, Indonesia, China, Finland, Italy, Turkiye, and Japan bring a strong international presence, offering fertile ground for strategic partnerships and distribution deals.
Where Business Gets Done: Networking, Forums & the New ‘Walking Meetings’
For professionals looking to cut deals and build global relationships, the fair will once again feature its popular Hosted Buyer program, revamped this year into dynamic “walking meetings”—an agile new format enabling exhibitors to connect with more international buyers without the bottleneck of fixed schedules. This comes as buyer interest, both domestic and global, hits new highs.
Moreover, the 2025 ONE ASIA COSMETICS & BEAUTY FORUM, held on May 28–29, will delve deep into market trends, regulatory updates, and cross-border opportunities, providing essential intelligence for exporters and brand developers eyeing Asia-Pacific expansion.
Spotlight on Innovation: Rookie of the Year & Global Creator Campaigns
One of the most anticipated segments is the “Rookie of the Year” Awards, judged by seasoned industry experts and data-driven evaluations. The competition has become a launchpad for disruptive new products, particularly those targeting the high-demand sectors of clean beauty, scalp care, and aesthetic-grade home treatments.
Adding a dynamic digital flair, this year’s edition will host 650 global beauty creators, with live demos, showcase zones, and interactive SNS prize events, blurring the lines between influencer marketing and professional product discovery.
The Future Is Bright—and Professional
With growing convergence between aesthetic salons, haircare professionals, and wellness practitioners, COSMOBEAUTY SEOUL 2025 offers an unparalleled platform for business professionals in the professional haircare industry to scout innovations, forge B2B relationships, and tap into the Korean ecosystem that is reshaping the global beauty industry.
Pre-registration is open until May 26 via the official website, and admission is free for professionals. For more information, visit cosmobeautyseoul.com or contact the Korea International Exhibition Co., Ltd.
