In a strategic move to bolster their presence in the Western United States, Beautynova Americas has announced a new distribution partnership with Bassett Salon Solutions, adding the respected California-based distributor to its network. The collaboration will make the renowned salon brands *milk_shake®* and *DEPOT®* more widely available to professional salons across the region.
With a legacy of excellence and innovation, Beautynova Americas is the North American home of high-performance hair care brands including milk_shake®, DEPOT®, and Medavita®. This new alliance signals a continued commitment to empowering salon professionals and meeting the growing demand for quality hair and grooming products across the country.
“We will continue to grow our company with like-minded industry professionals who are dedicated to serving all the needs of salon professionals, salon owners, barbers, and barbershops,” said Cory Couts, President of Beautynova Americas. “We are thrilled to make our brands available to every salon in the United States.”
Bassett Salon Solutions, founded in 2007 and headquartered in Anaheim, California, brings deep industry knowledge and a relationship-first approach to its distribution. Known for its hands-on support and commitment to the “health and wealth of the hairdresser,” the company is a natural fit for Beautynova’s mission.
Ward Bassett, President and CEO of Bassett Salon Solutions, shared his enthusiasm: “The opportunity to bring the in-demand milk_shake and DEPOT brands to our salon network is thrilling for us. We are confident in Beautynova Americas’ vision, which, like ours, is a commitment to serving the professional beauty industry through education and tailored salon support.”
milk_shake® continues to be a social media favourite with its luxurious yet effective range of color, care, and styling products, while DEPOT® delivers a sophisticated grooming experience with its premium line for hair, beard, and skin.
This partnership is poised to enhance salon experiences across the Western U.S., giving stylists access to premium tools and resources that align with their values and goals.
