New products for nourishing dry hair coming soon
The Naturaltech Nourishing line by Davines, has been renewed for the well-being of dry, brittle and damaged hair through solutions increasingly connected to the natural world. Their formulation has been enriched with Plant Keratin, a combination of rice proteins and a mix of amino acids, and with the introduction of a new complex: the Biacidic Bond Complex, a mixture of molecules, created in the Davines Research and Development laboratory, able to give new life to damaged hair, sealing the tips and leaving hair soft and nourished.
As with all products in the Naturaltech line, the products in the Nourishing family are free of parabens and sulphates, produced in Davines research laboratories in Parma, Italy, through the use of electricity from renewable sources. Its packaging is made of amber recycled plastic and glass, in some cases inspired by traditional pharmaceutical packaging, and the CO2 emissions generated by its production are compensated through EthioTree. This Davines project fosters positive environmental and social implications that foresee the regeneration of soil and forests in the northern region of Ethiopia. The packaging, where necessary, are made of FSC certified recycled paper, free of glue, paints and inks, with a high level of biodegradability, respecting the environment. The product design, represented by the handmade illustration on the label, lending a precise identity and distinguishing each family by describing its function through a precise symbolic value. In the case of the Nourishing family, the creative concept focuses on the image of wheat, the cereal that symbolises nutrition, cultivated by man since antiquity.
