With its strategic location bridging Europe, Asia, and the Middle East, Turkey has become a key hub for trade and innovation in the beauty sector. In this dynamic landscape, BEAUTY ISTANBUL has established itself as a premier exhibition, attracting industry leaders, innovators, and buyers from across the globe.
As a testament to its expanding influence, the 6th edition of BEAUTY ISTANBUL International Exhibition will take place on 8-10 May 2025 at a new venue—TUYAP FAIR CENTER in Istanbul. This change brings exciting improvements, promising a more seamless and efficient experience for attendees and exhibitors alike.
A Revamped Layout for Enhanced Networking and Business Opportunities
With over 1,162 exhibitors from 67 countries spread across 10 halls, BEAUTY ISTANBUL continues to solidify its standing among the Top 5 largest cosmetics exhibitions worldwide. The 2025 edition aims to enhance the visitor experience by organising halls according to product categories, making it easier to navigate the event and establish meaningful connections.
- Halls 1, 1a, 2a, 6, 7, 8, 9: “COSMETICS” – Featuring personal care, skin care, make-up, perfumes, baby care, OTC products, and more.
- Halls 2b, 3: Hair & Salon Equipment – Showcasing haircare products, salon equipment, accessories, professional beauty tools, and nail products.
- Halls 4, 5, 10: “COSMAKING” – Dedicated to ingredients, packaging, machinery, and business services.
This new structure allows exhibitors and visitors to maximise their time at the fair, ensuring a more targeted approach to business negotiations and networking.
The Most International Cosmetics Event in the World
BEAUTY ISTANBUL 2025 is not just about size; it is also recognized as the most international cosmetics event, bringing together trade visitors from 167 countries. This diverse participation makes it an unparalleled platform for fostering global partnerships, entering new markets, and staying ahead of emerging beauty trends.
Among the 600+ exhibitors from Turkey and 600+ international brands, attendees can explore national pavilions from countries such as Italy, France, Spain, Poland, Brazil, South Africa, Ukraine, UAE, Indonesia, Malaysia, Palestine, Pakistan, India, Iran, Lesotho, South Korea, China, and more.
Leveraging Technology: Online Business Platform and Mobile App
In an era where digital solutions are transforming business, BEAUTY ISTANBUL 2025 continues to innovate with its Online Business Platform and Mobile App. Upon registration, participants get the possibility to:
- Browse exhibitor profiles and product catalogs
- Communicate via messaging and online meetings
- Arrange physical meetings before the event
- Stay connected anytime, anywhere through the mobile app
This seamless integration of digital networking ensures that business discussions can begin even before the exhibition doors open, making BEAUTY ISTANBUL a truly hybrid and dynamic trade event.
Register Now for a Game-Changing Experience
As Turkey strengthens its role as a global beauty industry leader, BEAUTY ISTANBUL 2025 is set to be a defining moment for brands, buyers, and industry professionals looking to expand their reach. Register online today to secure your place at this landmark event and experience firsthand the innovations shaping the future of beauty.
For more details on the new venue and hall layout, visit https://beauty-istanbul.com/venue
