Nogoya to Host Second Leg of Beautyworld Japan

From July 29th – 31st 2024, the second edition of Beautyworld Japan Nagoya will kick off with 230 exhibitors, plus three new zones.

After the successful edition in Tokyo, Japan’s largest B2B beauty and wellness trade show will open its doors in Nogoya to welcome distributors, buyers and beauty professionals from Tokai region and beyond. Last year’s Debut edition in Nogoya attracted 222 exhibitors and 15,586 visitors, numbers that are bound to be increased in this second edition.

Organizers are expecting the event to provide even more valuable opportunities to reconnect, establish new business relationships and explore numerous products, services & innovations.

Responding to positive feedback from both exhibitors and visitors at other Beautyworld Japan trade fairs, the Nagoya edition will introduce three new zones:

‘Fem More’ will present the latest information, products and services about women’s health issues.

‘Wellness & Beauty’ will showcase products such as the nutritional ingredients that support natural beauty from within.

‘Tasty’ will display ideal foods and seasonings that taste delicious while offering beauty benefits.

With the three debut zones, the show will now comprise seven product zones in total, including ‘Cosmetics’, ‘Nail & Eyelash’, ‘Hair’ and ‘Beauty Equipment’. In addition, a special exhibition area for new brands, ‘NEXT’, will provide a platform for around 30 start-up companies presenting their brands for the first time in the Tokai region.

On top of suppliers’ booths, the trade fair will provide valuable opportunities to learn from prominent speakers in beauty-related fields. Across three stages, 33 seminars and demonstrations will cover the latest information and treatments for beauty, hair, nails, eyes and femtech/femcare, as well as techniques for salon management and customer acquisition.