by Gary Kelly
Salon International 2024 was a celebration of international hairdressing innovation, creativity and education. Thousands of visitors and hundreds of brands arrived at ExCeL in London for the three-day event, held from October 12th – 14th.
Salon International 2024 incorporated a full spectrum of interest to those operating in our industry, offering hundreds of top brands as well as outstanding stage performances by the biggest names in hairdressing. Guests also enjoyed numerous opportunities for education, business development and networking.
This year’s event showcased leading brands which included colour houses, software solutions, education providers, equipment manufacturers, and distributors, as well as a first-hand opportunity of experience new product launches, exclusive offers, and engaging hands-on demonstrations.
MASTERCLASSES
For those seeking education, the Masterclass line-up certainly delivered, featuring sessions with industry giants like Mahogany, Sassoon Academy, SACO, Rush and TONI&GUY. These sessions explored the latest techniques in cutting, colouring and styling, equipping attendees with fresh ideas for both the creative and commercial aspects of their businesses. Patrick Cameron hosted a one-on-one, hands-on masterclass, designed to offer personalised guidance and practical experience. This unique opportunity allowed hairdressers to discuss their ideas, share their career aspirations, and learn techniques that could enhance their skills and boost their income.
BUSINESS LIVE
Chris Moody hosted the Business Live Stage, sponsored by the NHBF. The sessions were filled with practical tips and insights, featuring expert panels discussing key topics such as apprenticeships, recruitment, social media, inclusivity and the evolving freelance model. Attendees also gained valuable knowledge on retail, sustainability and strategies for managing and motivating their teams.
TOP BRANDS
As always, brands were at the heart of the show, with leading manufacturers coming together to showcase their latest innovations and product insights. From revolutionary styling tools powered by cutting-edge technology to everyday salon essentials, the event offered hairdressers the perfect opportunity to stock up and explore the newest market launches.
BHAS 2024
Salon International also gave attendees the chance to view and be inspired by the finalist and nominee collections for HJ’s British Hairdressing Awards, sponsored by Schwarzkopf Professional. A highlight of the show every year, the 2024 gallery showcased outstanding creativity across all categories. “Salon International 2024 has been an incredible showcase of talent, creativity, and innovation, commented Jayne Lewis Orr, HJ’s Executive Director. “ It’s always inspiring to see the industry come together to celebrate the very best in hairdressing. From groundbreaking product launches to trend-setting stage performances, this year’s event was a testament to the passion and dedication of everyone involved. It’s more than just a show – it’s where the industry reconnects, recharges and sets the tone for the future. A heartfelt thank you to all the brands, artists, and attendees who made this year unforgettable.”
Salon International will return to the ExCeL London on the 11th – 13th October 2025.
