Following the positive trend currently enjoyed by international hair & beauty shows, Salon Look Madrid, by Ifema, closed its 24th edition with impressive visitor and exhibitor numbers – significantly up on last year.
The 24th Salón Look, International Image and Integral Beauty Exhibition – from 21 to 23 October at IFEMA MADRID – saw a 70% increase in attendance compared to last year. A total of 50,712 beauty sector professionals attended this trade show, with 300 exhibiting companies representing 1,000 brands, and an international presence of 53 exhibitors from 15 countries – far higher figures than those seen in 2021 and similar to the numbers registered in the pre-Covid edition of 2019. The international stature of the event has also grown, thanks to the participation of numerous exhibitors from Germany, Belgium, Korea, the United States, France, Ireland, Italy, Lithuania, Spain, Pakistan, Peru, Poland, Portugal, the United Kingdom, Singapore and Switzerland.
The programme of activities completed the rich menu of the show.
As well as the commercial exhibition, there was an exciting line-up of activities in the framework of Salón Look. Shows and conferences offered more than 4,000 trade professionals a variety of adapted spaces, debates, and knowledge exchanges. These included the 14th Beauty Congress, the 3rd Ibero-American Image Consultancy Congress, the Hairdressing and Business Management Congress and the Hair Look, Catwalk Show. On the educational side, the Masterclasses in micropigmentation and Masajes del Mundo (Massages of the World) also deserve mention. It was also the setting of the world’s most prestigious nail championship: Nailympion Spain.
The pièce de résistance was the 13th edition of Spanish Hairdressing’s Figaro Awards, which went to the Spanish hairdresser of the year 2022, Carlos Valiente from Valencia.
The organisers are very pleased with year’s excellent figures and consider them a solid foundation on which continue to build at next year’s show, which will be taking place from October 20th – 22nd 2023.
