The beauty industry has always been about more than just products—it’s about people, communities, and resilience. Today, as LA grapples with the aftermath of this tragedy, we want to highlight the extraordinary efforts of our industry to provide support and relief during these challenging times.
A Collective Effort: Beauty Brands Step Up for Wildfire Relief
In response to the crisis, the beauty industry has rallied with an impressive array of initiatives to aid affected communities. Over 30 beauty brands, led by Josie Maran, have come together to create the Beauty Together Fund. This collective aims to provide immediate and long-term assistance, with proceeds from charity sales supporting the Wildfire Relief Fund 2025. Esteemed brands such as Biossance, Huda Beauty, and Sol de Janeiro are part of this effort, reflecting the industry’s dedication to making a tangible difference.
Individual contributions have also been significant. Peter Thomas Roth donated over 5,000 units of essential hygiene and skin care products, including shampoo, conditioner, shaving cream, and SPF, to families displaced by the wildfires. Similarly, Amika has directed donations to the California Fire Foundation and the Professional Beauty Association’s Disaster Relief Fund, focusing on firefighting efforts and supporting professionals in the beauty industry affected by the disaster.
Grassroots Support: Events and Local Efforts
Beauty brands are also engaging with local communities through direct aid. By Rosie Jane, a fragrance and body care company, hosted an essentials pick-up event at their Glendale headquarters, distributing beauty products and home care items to needy people. Meanwhile, Formula Fig transformed its office into a donation centre, collecting and distributing care packages to charities supporting displaced individuals.
These grassroots efforts demonstrate the industry’s capacity to rally together quickly and effectively in crises, providing immediate relief and ongoing support to rebuild lives.
Uniting for Recovery: The Beauty ❤️ LA Summit
In addition to individual and brand-led initiatives, the industry is coming together for a broader effort through the Beauty ❤️ LA Summit for Recovery, announced by Beauty Independent. This groundbreaking event will bring together beauty leaders, professionals, and brands to raise funds and discuss the role of the beauty industry in disaster recovery and climate resilience.
Set to take place in Los Angeles later this year, the summit will feature panels, brand showcases, and fundraising activities, with all proceeds directed to wildfire recovery initiatives. This initiative highlights the industry’s commitment to innovation and social impact, demonstrating solidarity and compassion for communities in need.
The Los Angeles wildfires have shown the strength and unity of the beauty industry in the face of adversity. From brand-led funds and product donations to collaborative events like the Beauty ❤️ LA Summit, these efforts underscore a shared commitment to helping communities rebuild and recover. At Estetica Export, we stand in solidarity with our partners and the entire beauty industry as we navigate these challenging times together.
