Wella Professionals announces the roll out its two latest developments in smart salon technology – Smart Mirror and Color DJ .
At the Consumer Electronics Show (CES) in Las Vegas earlier this month, Wella Professionals created huge interest following its announcement that these new technologically advanced tools are now to be installed in hair & beauty salons.
With Wella having a very long history of being a full-service brand, Chris Chesebro, Senior Vice President, Digital Transformation & Ecommerce at Coty Professional Beauty explained more: “Color DJ and Smart Mirror are technology-enabled services that salons can add to their existing book to draw more people into the salons and which also drive excitement with their existing client base,” he explains. “We already have Color DJ in five salons globally, while the Smart Mirror is going to be live very quickly in three salons in Europe.”
The Power to Create Endless Bespoke Colour Possibilities
Color DJ, first launched in 2018, is a world-first in in-salon devices giving hairdressers the power to create ultra-personalized color mask for their clients. With over 60 billion color combinations possible, in addition to personalized levels of conditioning properties and fragrance, salon clients walk away with a bespoke, take-home product completely tailored to their needs.
Enhancing the Hair Colour Experience
Wella Professionals also introduces what they call ‘service as a product’, which is the augmented reality Smart Mirror. Developed in partnership with CareOS, it enhances the hair color experience from consultation to aftercare with live augmented reality (AR) hair color try on, facial recognition that enables the retrieval of past looks, and 360° video capture to view the hair at every angle.
“These innovations speak to our commitment to advance the experience of hairdressers and salon clients,” said Sylvie Moreau, President, Coty Professional Beauty. “These are not one-off gimmicks they are mainstream changes which will future-proof and help drive growth of the salon professional industry.”
